Sponsorship

Don’t miss your chance to join this thrilling experience.…

Sponsoring a professional racing driver like Bobby Thompson offers your business the opportunity to align with high-performance, precision, and national-level exposure—on and off the track.

The British Touring Car Championship (BTCC) has been the UK’s premier motorsport series for over 60 years. With live race-day coverage broadcast on ITV and ITV4, and over 50,000 trackside spectators attending each event, the championship delivers exceptional brand visibility to a loyal and engaged audience. It’s a unique platform to entertain clients, reward staff, and elevate your marketing reach through motorsport.

Whether you’re looking to boost brand awareness, launch a new product, or engage customers through unforgettable hospitality experiences, motorsport sponsorship offers a dynamic and results-driven route to market.

Bobby brings not only proven talent and media presence but also flexibility in delivering bespoke partnership packages. From hospitality and corporate days to merchandise, car branding, and digital content creation, each package is tailored to suit your goals and budget.

Let’s create ROI together. Get in touch to explore sponsorship opportunities and discover how partnering with Bobby can drive your brand forward.

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Be part of the UKs Premier otorsport series

Sponsoring a professional racing driver like Bobby Thompson is a unique opportunity to showcase your brand at speed in front of a loyal, nationwide audience of motorsport fans and commercial decision-makers.

With extensive experience in the British Touring Car Championship (BTCC), the UK’s premier motorsport series,mBobby offers a powerful platform for businesses looking to increase exposure, create memorable client experiences, and align with a sport built on performance, innovation and passion.

BTCC events attract over 50,000 spectators trackside and reach hundreds of thousands more through live coverage on ITV and ITV4. Sponsors benefit from high-impact marketing, both on and off the track.

Sponsorship Benefits Include:

  • Prime logo placement on Bobby’s race car, helmet and race suit

  • VIP hospitality passes per race weekend to entertain clients or staff

  • Post-race media packs including official photography and a race report written by Bobby

  • Pre-season strategy session to identify and maximise brand exposure opportunities

  • Opportunities for brand integration on Bobby’s website and social media channels

  • Access to the car and Bobby for corporate events, exhibitions, open days and PR activity

Every partnership is tailored to meet your business goals. Whether it’s brand awareness, content creation, hospitality or trackside activation, we’ll help you build a high-impact motorsport sponsorship package with measurable ROI.

What’s Included in a VIP Race Day Experience?

The VIP experience begins as soon as you arrive at the circuit. You’ll be greeted by a member of Bobby’s team and taken straight to the hospitality suite via trackside buggy—no long walks or queues needed.

Start the day with a fresh breakfast, alongside unlimited tea, coffee, and soft drinks available throughout the day. Guests are welcome to network with other business owners and decision-makers in a relaxed and exclusive setting before the on-track action begins.

As the racing gets underway, you’ll have the opportunity to watch from the team’s garage, visit the grid moments before the start, and experience the adrenaline up close—right where the action happens.

A full cooked lunch (often a Sunday roast) will be served in the hospitality unit, followed by an afternoon driver Q&A where you’ll have the chance to meet Bobby and hear insights straight from the track.

Throughout the day, you’ll witness some of the most exciting and competitive racing the UK has to offer, all while enjoying premium hospitality and behind-the-scenes access.

Media Coverage

The BTCC has collaborated with the media for over four decades to increase the visibility of the Championship, its drivers, partners, and teams.

The Championship boasts strong ties with both national and international journalists and is regularly featured in national newspapers, motorsport magazines, Autosport, and Motorsport News. The BTCC also receives coverage on news outlets such as the BBC and ITV, and frequently appears on the BBC’s Top Gear. Notably, the BTCC is the only motorsport series in the UK to have all its championship rounds air live on free-to-air TV through ITV1 and ITV4.

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